Dan Matheson:
I would not say anybody has been left out, unless they have chosen to stay on the sidelines. Now, there are some student athletes considered a distraction. They are focused on their playing careers, and their classes, and being a student, and don't want the extra responsibility of pursuing deals and building their, in many cases, building a social media following in order to get name, image, and likeness deals.
But that's — the beauty of name, image, and likeness is it really is available for all student athletes if they can build a following. The majority of name, image, and likeness deals are for social media influencer work. And so that really democratize us this space. There are student athletes at non-division 1 schools finding success in NIL work. Thanks to their ability to build a following on social media.
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